Datorama
Now called Marketing Cloud Intelligence
Overview
Datorama, now known as Salesforce Marketing Cloud Intelligence, is an enterprise-level platform for marketing data integration, analytics, and visualization. Similar to Adverity, its role in conquest marketing is as a central hub for measurement. It allows businesses to connect all their competitive intelligence sources, ad platforms, and CRM data to create a unified view of performance. This enables marketers to analyze which conquesting tactics are most effective, how they impact the sales funnel, and how they compare to standard marketing campaigns.
✨ Key Features
- Data Integration & Harmonization
- AI-Powered Insights (Einstein Marketing Insights)
- Cross-Channel Analytics
- Customizable Dashboards and Reports
- Goal Setting and Pacing
🎯 Key Differentiators
- Deep integration with the Salesforce ecosystem.
- Powerful AI capabilities with Salesforce Einstein.
- Scalability and security for large enterprise customers.
Unique Value: For businesses invested in the Salesforce ecosystem, it provides the most seamless way to connect all marketing data and measure the true business impact of complex strategies like conquesting.
🎯 Use Cases (4)
✅ Best For
- Providing a single source of truth for marketing analytics in large organizations.
- Optimizing marketing spend and strategy based on comprehensive data.
- Improving alignment between marketing, sales, and executive teams.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with limited data sources or budget.
- Generating new competitive intelligence data (it analyzes existing data).
🏆 Alternatives
Compared to Adverity or Funnel.io, its main advantage is the native integration with Salesforce Sales Cloud and other products, creating a more unified customer data view. However, it can be less flexible and more expensive for non-Salesforce customers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Premier Success Plan tier)
🔒 Compliance & Security
💰 Pricing
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