Ruler Analytics
Marketing Attribution Software. Made Simple.
Overview
Ruler Analytics is a marketing attribution tool that closes the loop between marketing efforts and sales revenue. It tracks customer journeys across multiple touchpoints and channels, including offline conversions like phone calls. By integrating with CRMs, it attributes revenue back to the specific marketing campaigns, keywords, and ads that generated the lead.
✨ Key Features
- Multi-Touch Marketing Attribution
- Visitor-Level Tracking
- Call Tracking
- Form Tracking
- CRM Integration
- Revenue Attribution
- Marketing Mix Modelling
🎯 Key Differentiators
- Focus on closing the loop between marketing and revenue.
- Strong integration with CRMs.
- Visitor-level journey tracking.
Unique Value: Provides a clear line of sight from marketing spend to actual revenue, enabling marketers to prove their impact on the bottom line.
🎯 Use Cases (5)
✅ Best For
- Attributing phone call conversions to specific online marketing campaigns.
- Tracking a lead's entire journey from first click to final sale.
- Proving the ROI of marketing channels that don't have direct online conversions.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- E-commerce businesses with very short, simple sales cycles.
- Companies that do not use a CRM to track sales.
- Organizations looking for a free or very low-cost solution.
🏆 Alternatives
Offers more comprehensive revenue attribution than tools that only track online conversions or focus solely on call tracking.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 21-day free trial
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