Taboola

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Overview

Taboola is a content discovery platform that helps people discover things they may like. It provides content recommendations on a network of thousands of publisher websites, including major news outlets. For publishers, Taboola is a tool to monetize their website and increase audience engagement. For advertisers, it's a way to drive traffic and conversions. Taboola's widgets are compatible with Google AMP, allowing publishers to display sponsored content recommendations on their fast-loading mobile pages, creating a crucial revenue stream for AMP-enabled sites.

✨ Key Features

  • Content recommendation widgets
  • Native advertising platform
  • Audience acquisition and targeting
  • Support for Google AMP pages
  • Real-time analytics and A/B testing
  • Tools for publishers (Taboola Newsroom, Taboola Feed)
  • Video advertising

🎯 Key Differentiators

  • Exclusive long-term partnerships with many premium publishers.
  • Massive reach and scale.
  • Data-rich platform for targeting and optimization.

Unique Value: Provides publishers and advertisers with massive scale to monetize content and acquire new audiences, with full support for the AMP ecosystem.

🎯 Use Cases (4)

Publishers monetizing their website with sponsored content. Advertisers driving traffic to articles, landing pages, and videos. Brands looking to increase brand awareness through content distribution. Publishers looking to recirculate their own content to increase engagement.

✅ Best For

  • Displaying content recommendation widgets on AMP articles.
  • Driving referral traffic from premium publisher sites to brand content.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Advertisers focused solely on search or social advertising.
  • Publishers with very low traffic who may not meet network requirements.

🏆 Alternatives

Outbrain RevContent MGID

Taboola's key advantage is its vast and exclusive publisher network, offering advertisers access to audiences they may not reach on other platforms.

💻 Platforms

Web API

🔌 Integrations

Google AMP Various CMS platforms Header Bidding wrappers

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Managed Accounts tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO ✓ TAG Certified Against Fraud

💰 Pricing

Contact for pricing

Free tier: NA

📊 Market Info

Customers: 10000+

Total Funding: $160.0M

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